Mandelli: a modular display solution showcasing multiple cycling brands

An Italian distributor specialising in cycling accessories, Mandelli represents several brands, each with its own identity and distinctive universe. To showcase them clearly within the same event space, the company relies on modular display solutions developed by X.Light.

One display system for multiple brands

TAAC Cycling, Tucano Urbano and BCR each offer their own collections, visual codes and positioning.

The challenge was therefore to create a cohesive space capable of bringing these different universes together without compromising their individual identities. Thanks to their modular design, X.Light displays make it possible to organise products by brand and category while ensuring the entire stand remains clear and easy to navigate.

Products displayed to their full potential

Clothing, helmets, bags and cycling accessories each benefit from a display solution suited to their specific features. The different fixtures structure the product ranges, make them easier to discover and optimise the available space.

Brand visuals, colours and signage complete the installation, creating clearly identifiable areas for visitors.

A modular and reusable solution

Designed to support professionals at their events, X.Light solutions can evolve according to the collections being presented, the available floor space and the number of brands on display.

Easy to transport, install and reconfigure, they provide Mandelli with a versatile and reusable display system for trade shows, showrooms and other commercial events.

With X.Light, a single display system can accommodate multiple brand universes while maintaining a cohesive, professional and perfectly organised presentation.