X.Light at Roc d’Azur: modular displays showcasing every brand universe

The Roc d’Azur brings together cycling enthusiasts, professionals and leading brands in Fréjus every year. For this new edition, X.Light display solutions were featured across several areas of the event.

From the official store to the exhibitors’ stands, X.Light displays helped structure the collections and showcase a wide variety of products.

The official Ekoï store, from installation to opening

A few days before the public arrived, the X.Light teams were hard at work installing the furniture and displays for the official Roc d’Azur store for Ekoï.

The installation was carried out directly on site to create a functional, visible retail space adapted to the pace of the event. Clothing, accessories and merchandise benefited from a clear and accessible presentation for the many visitors.

Display solutions for several brands

Beyond the official store, X.Light equipment was also featured on the stands of several well-known cycling brands, including Fizik, Five, Zéfal, Northwave and Shimano.

Footwear, gloves, clothing and accessories: each product range has its own display requirements. Thanks to their modular design, X.Light solutions adapt to the size of each stand, the products being showcased and each brand’s visual identity.

This edition highlights X.Light’s ability to support several brands simultaneously while respecting the identity and objectives of each one.