Setting up the official store

In the breathtaking scenery of the Dolomites, in Molveno, the XTERRA World Championship took place from September 25 to 28. This iconic event brought together the world’s best athletes in an atmosphere where extreme sport, raw nature and international energy merged into an unforgettable experience.

For this exceptional edition, X.Light had the pleasure of supporting the organization by handling the complete setup of the official XTERRA store. The space was designed to welcome visitors, showcase official merchandise, and blend seamlessly with the atmosphere of the race village.

Our teams managed:

• the layout and spatial design,

• installation of display units and product supports,

• the overall visual setup of the store,

• and the dismantling after the event.

A turnkey solution that allowed the XTERRA crew to focus fully on hosting athletes and spectators while ensuring a smooth and high-quality experience inside the store.

A huge thank-you to the XTERRA team for their trust. A setting as inspiring as Molveno deserved an installation worthy of the occasion and we’re proud to have contributed.